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SCOTS spend more than two months a year watching telly, says a TV Licensing report.
People view, on average, 28 hours of TV a week, including two hours of “catch-up”, according to TeleScope 2012,
The figure is topped up to 32 hours a week as viewers take to laptops, tablets and smartphones to watch their programmes, the report said.
It also revealed a trend of “chatterboxing” has gripped the nation as 24 per cent of people simultaneously talk to people online about the programmes they are watching, usually through Twitter or Facebook, or through text messaging.
TeleScope 2012 claimed social media sites are influencing viewing choices and reinforcing people’s desire to watch TV.
An ICM poll suggested that 38 per cent of adults under 35 watch a programme live because they enjoy being part of the related social media chatter.
Thirty-six per cent said it increased their enjoyment of a show.
Fergus Reid, of TV Licensing Scotland, said: “People are taking advantage of new technologies to ensure they can enjoy TV in more ways than ever before, whether watching on bigger sets at home, via mobile technologies on the go, or on catch-up.
“And the chatterboxing phenomenon is bringing a new dimension to TV.”
Twitter UK said: “The public nature of the platform means that people can easily follow and join conversations about what they’re watching in real time, adding to the social experience of viewing.”
Professor Robin MacPherson, of Napier University’s Institute for Creative Industries, said: “The trend of chatterboxing is the result of social and commercial media coming together.
“While many thought they would be in competition, we are beginning to see how they could complement each other.”
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